At ef77, your data is a trust we take seriously. Here's a clear overview of how we protect your privacy.
Welcome to ef77. This Privacy Policy explains how your personal information is collected, used, stored, and protected when you use the ef77 platform. It applies to our website, mobile app, and all services we offer.
By using the ef77 platform, you agree to this Privacy Policy. Please read this document carefully before using the platform. We believe transparency is the foundation of trust — so everything is explained in plain language, with no hidden terms or complex legal jargon.
This Privacy Policy was last updated in January 2026. Any changes will be posted on this page, and registered users will be notified by email.
Ef77 only collects data that is necessary for the smooth operation of the platform, legal compliance, and delivering the best possible experience to you. See the details below.
| Data Type | Example | Reason for Collection |
|---|---|---|
| Identity Information | Full name, date of birth, national ID number | KYC Verification & Age Confirmation |
| Contact Information | Mobile number, email address | Account Registration & Notifications |
| Financial Information | BKash/Nagad number, transaction history | Payment Processing & Fraud Prevention |
| Device & Technical Information | IP address, browser, device model | Security & Experience Improvement |
| Gaming Activity | Betting history, game preferences, login times | Personalization & Responsible Gaming |
Ef77 uses your information solely for the specific purposes outlined below — never for anything else.
Ef77 uses industry-leading technology and processes to keep your data secure. Our security framework is multi-layered and continuously improved.
Ef77 uses cookies and similar tracking technologies on its website to enhance your browsing experience and ensure the platform functions properly.
You can disable non-essential cookies at any time from your browser settings. Note that doing so may limit certain features of the platform.
Ef77 respects your rights regarding your personal data. You hold all the rights listed below — to exercise any of them, contact us at support@ef77.bet.
Ef77 does not retain any data longer than necessary. Different types of data are subject to different retention policies.
| Data Type | Retention Period |
|---|---|
| Account & Identity Information | 5 years after account closure |
| Financial Transaction Records | 7 years after the last transaction (legal obligation) |
| Gaming Logs & Activity | While account is active + 2 years |
| Support Contact | 2 years from the date of resolution |
| Marketing Preferences | Until you opt out |
Once the retention period expires, data is securely deleted or anonymized so it can no longer be used to identify any individual.
For any questions, requests, or complaints regarding our Privacy Policy, please reach out to our Data Protection Team.
We don't just make promises — we prove it at every step
Every piece of data exchanged is secured with 256-bit SSL. No hacker or third party can intercept or read your information in transit.
Ef77 never sells your personal information to advertisers or third parties. Your data is used only to serve you.
Opt out of marketing, update your information, or submit a deletion request anytime from your account settings.
Our data protection framework is built to international privacy standards and regularly verified through independent audits.
Instead of dense legal jargon, all policies are explained in plain language so you can actually understand them.
Our Bengali-speaking support team is always on hand for any privacy-related questions. Reach us on live chat for a response within minutes.
Your data is fully protected at ef77. Join the platform trusted by millions of players across Bangladesh.